About us

Urvasi Ladies Novelties – Since 1950

Located at Convent Junction, Ernakulam, Urvasi has been a trusted name in imitation jewellery since 1950. Founded by Mr. Thomas Pallathan, what started as a small store has grown into a go-to destination for generations of women seeking beautiful, budget-friendly jewellery.

From timeless classics to trendy new arrivals, our collections are constantly updated – all at prices that make you smile. Known for our wide variety, reasonable rates, and heartfelt customer service, we aim to make every visit special.

Now, we’re bringing the Urvasi experience online too! Browse, shop, and enjoy the same quality and care – from the comfort of your home.

Welcome to Urvasi Ladies Novelties – where tradition meets trend, both in-store and online.